Business does not have to be all suit and tie. It can be fun, preppy, and, what do you know—even pretty. Sound familiar? If you are big on blogging, one thing has surely popped in your mind just now: tumblr. This social media platform slash blog sharing site is one of the cutest out there, and has been known to appeal to the younger users of the Internet. Even before Instagram became popular, people have been sharing photography on tumblr as well. It has been quite the cesspool of beautiful photos and interesting blogs about all sorts of topics. But use tumblr for business? Is that even sound? Well, we think so. Here are some reasons why and some effective ways to do just that.
Sell a Clothing or Cosmetics Line
Majority of people using tumblr are young, which means they are very much into clothes, make-up, and the like. If you have a business that is inclined to these, go ahead and take advantage of the huge market on tumblr and showcase those pretty designs on there. If something catches on, you’ll have a hundreds of young ladies sharing and re-sharing your photos and blogs, and you’ll have those sales rising in no time.
It can sound quite simple, and indeed it is. However, make sure that you don’t make it look like you’re just as good as the next garage sale. Focus on your edge, be it a unique style or theme, and accentuate it in your tumblr posts. Make people see why it’s different when they buy your product.
Snap a Good Photo and Publish
One of the most shared stuff on tumblr are photos. Take advantage of this and make sure that you have plenty of share-worthy photos on your account. Make sure to pair those up with catchy captions with all the important details, like where to get the product, and more. When you are selling stuff online, words can only go so far in describing them; you need good photos that will make people appreciate the product and be interested enough to want to know more.
In other words, you can use tumblr as your online showroom. Sure, you must have a website where you have all your stuff displayed, but tumblr can be the introduction to the grand showroom. This is where you post your best and lure people to going to your actual website. Believe it or not, it can work like a charm. Your web traffic can be shooting up if you do it right.
Get Good Writers Publish a Review of Your Products
Another thing that sells things really effectively is a good, honest review. This is because there are way too many staged photos and fake reviews out there that when people notice one that’s genuine, they appreciate it a great deal. But how do you get it across that the reviews are 100 percent real?
The only way to make reviews appear real is when they are real. Let people try your products and give them an opportunity to share their experience with the world. Document their experience with beautifully shot photos to reinforce the genuine-ness of the review. This will also give readers a chance to have a glimpse into the reviewer’s experience and make them feel as if it were their own.
Interact with Other Tumblr Users
Want to let it be known that your account exists? Interact with people, share blogs that interest you, make comments, and never let your account go through a plateau where you don’t post anything. Make sure that your presence is always felt. This way, your chances of having new people who are noticing your account for the first time connected with you. Consistency is key, especially considering that there are plenty of other accounts competing with the attention of your target market.